CMJ retail member Tustains in Leamington Spa has expanded its store to accommodate growing stock and increased clientele.
Tustains has added a second private consultation room into the store, allowing the freedom to give more time and attention to customers. Staff can now share their expertise in a quiet environment with more of their valued customers, away from the hustle and bustle of the main shop.
The expansion comes on the back of a customer service survey, which was overwhelmingly positive, with Tustains customers praising he outstanding care and respect they receive when they are in store.
Director Joe Milner, who runs the store with brother Tom, said: “We believe that designing or selecting a piece of jewellery, especially a wedding, engagement or eternity ring, is an incredibly personal experience, and so we involve the customer in the process from start to finish. Our private rooms allow our customers more time to explain their needs, listen to the expert advice that we offer, and choose their commitment ring in a comfortable, stress-free environment”.
The privacy of the rooms for a longer consultation time is very much appreciated by the store's clients. In a recent telephone interview one customer said: “What’s always impressed me – and the reason I go back there – is because compared to a number of the high street chains and the more familiar brands, they’re not just salespeople, they actually know their products. They know what they are doing, they’re experts and I always feel that the help me get the best. My most recent contact illustrates that. I wanted a pair of rings made and I had a broad idea about what I wanted. Joe talked to me and listened and he came up with the ideas. If he hadn’t been listening, the ideas wouldn’t have been right".
The layout for the new store design has already been well received and Tustains hopes that the new room will attract plenty of new customers. As well as a new look for the store, the business is soon to unveil its new website, which will give prospective and existing customers information about the latest Tustains products .