It’s a well-known fact that diamonds are a girl’s best friend, but is it fast becoming platinum’s time to shine? Platinum is an inert and shiny metal that is resistant to corrosion, the perfect combination for jewellery. However, despite the fact that it’s been worn as jewellery since 700 BC, platinum pieces are still very rarely owned and produced today because of their hefty price tags. Tustains Jewellers in Leamington sing the praises of platinum as an ideal metal with which to make your wedding or engagement ring, and their efforts to promote the values of platinum jewellery have not gone unnoticed. Recently, they were visited by a mystery shopper from the Platinum Guild International, and passed with flying colours.
Platinum Guild International (PGI) was founded in 1975 by James Courage. It is an organisation that seeks to develop the demand for platinum, making sure that it is being sold correctly in jewellery shops nationwide. Their website provides comprehensive information and advice about the metal, how to display and sell it, and plenty of free downloads, including a Metals Comparison Matrix and a Recommended Retailer badge. It also acts as a forum for jewellery professionals to network, seek advice from other experts and to share information. Another service that they provide is Mystery Shopping, which enables them to see how well platinum is being sold in shops, and to advice shops on how to improve. PGI mystery shoppers are looking to see not only how platinum is being sold, but the friendliness and helpfulness of staff, and the general atmosphere of the shop.
Tustains was visited recently praised for their excellent performance by one such mystery shopper. They scored 100% when being judged on first impressions, customer service upon entering the shop and sales technique. All this reflects well upon Tustains’ positive attitude and friendly sales people. The shopper noted that 50% of the merchandise that Tustains had on display was made of platinum, showing their dedication to raising awareness about this beautiful jewellery and selling this rare metal. The shopper also noted that the shop was aesthetically pleasing and she felt welcome to return.
This glowing report couldn’t have come at a better time for Tustains. Awarded last year with a spot on the Professional Jeweller Hot 100 list, rated highly for their outstanding customer service, and now appreciated for their sale and support of rare metals, their new-found fame is well deserved.