We've been counting down the weeks, days, hours, minutes and seconds and finally the inaugural London Watch Show is but a stone’s throw away. On July 2 and 3 retailers, brands, watchmakers and journalists will converge at Freemasons’ Hall for the UK’s first watch-only trade show, and it couldn’t have come at a better time.
For a start, watches have never been more important to retailers. “As with most retailing we are led by consumer demand, and the demand for watches – and in fact brands in general– has increased considerably over recent years, and so watches form an important part in offering our customers what they want,” says Beaverbrooks chairman Mark Adlestone. “The shift towards the increased desire for watches and brands has enabled us to grow our business during a time of difficult trading in own-brand product. Watches also play an important part in positioning jewellers within the market.”
However, the statistics show that selling watches is anything but plain sailing. Stores not only need to ensure that they have the right watch brands in their business but also that they are getting the support from the brands and watchmakers that they stock.
Tom Milner of Leamington Spa retailer Tustains believes the London Watch Show will be a relaxed environment for the watch industry to meet within the UK on a yearly basis. “Our brands won’t be represented at the show, but as I am involved in the watch industry, of course I am interested in a watch trade show in the UK, especially when it is new,” he says. “There’s no good reason not to go. All information is good.”