Once again, Tustains jewellers in Leamington Spa have been included in the watch industry’s prestigious Hot 100 list. WatchPro magazine, who select the winners of this annual accolade, added Tustains director, Tom Milner for his services to the luxury watch industry here in the UK. The list sponsored by Swarovski and eagerly awaited by the watch and jewellery trade, was officially unveiled last week at a party at the Kensington Roof Gardens in London.
Tom, an avid football fan, and self-confessed watch geek, thanked the dedicated staff in the Leamington Spa store, several of whom have worked with him and co-director Joe Milner in this family business for years. Tom’s love of football fuels and informs his view that nothing is as irresistible as a motivated team working in harmony. “The best thing about this past year is our people. A team is a fiddly work at the best of times, and can be even trickier while a business undergoes generational transition. Tustains is good for people who like responsibility rather than titles. This can have its drawbacks, but the right group is symphonic, and we currently have the best team, the best structure, the best clarity of roles and the best dynamic we’ve ever had. This is why we have an authentically good and enthusiastic culture,” he adds.
2015 is a year of celebration, as the business is 120 years old. Since Joe and Tom took over the business management from their dad in 2011, they have maintained its status as the finest prestige jewellery and watch boutique in the town. The company is not content to stand still, and Tom reveals that this year it is on the lookout for new premises.
Tustains retail watch brands including Tudor, Breitling, Omega, TAG Heuer, Tissot and Longines are critical to maintaining healthy business growth, and Tom admits it is not always easy to keep every brand partner happy. “My brands are absolutely successful in keeping me permanently on my toes. This hurts your feet, but I’m not here for comfort,” he jokes. His wife, Amber, isn’t always delighted at Tom’s obsession with watches, but he has learned to keep her onside. “She often asks me what I’m thinking about and I have to lie because I can’t say watch sales every time and it annoys her when I do,” he admits.
Tustains customers return time and again to take advantage of the Tustains staff encyclopaedic knowledge of watches, whether this is in getting a watch serviced to protect its value and longevity or to trade up to the latest fashionable models.