Tustains in Leamington Spa enjoyed strong sales this festive season with a last-minute rush to the tills.
While turnover at the watch retailer was up in both November and December, Tustains co-owner Joe Milner described the annual Christmas spike as coming very late in 2012.
He said: “The last four days and a strong trade between Christmas and New Year added nicely to the numbers.”
In November Tustains held a store event in conjunction with Omega to promote the watch brand’s association with 2012 James Bond film Skyfall. The customer event doubled as a fundraiser and the retailer donated £4,300 to Cancer Research.
In the run-up to Christmas Tustains also advertised in the local press to pique the interest of festive shoppers and held a sale in January.
Hard work lies ahead for Tustains in 2013, according to Milner, but the retailer says he is ready to seize all opportunities the future has to throw at him.
Milner said: “I’m sure it will be hard work like last year. There are opportunities out there and we are hungry to make the most of each and every one.”