Leamington Spa retailers Tustains has reported an increase in festive trading, with sales up 30% in December 2013 compared to 2012.
The family-fun jewellery and watch retailer said that its staff had been "run off their feet" throughout December, but was delighted to have achieved a sales uplift and growth online.
According to Tustains director Joe Milner, its sales success can also be attributed to its recent investment in digital marketing, with the Tustain's new website attracting 50% more visitors in December compared to its previous site in 2012, boosted by its full e-commerce functionality and click and collect service.
Despite the boost in trade from online, Milner said he and his business partner and brother Tom Milner believe that the bricks-and-mortar store's product offer and customer service were of utmost importance.
“We have always believed that the person-to-person help and advice in our store is what really makes us successful in the long term, the website is there to support the store, not the other way around,” Joe Milner stated. “We know that the future may look different, with online sales becoming a bigger part of our whole business."